With more than 4000 hotels spread across 90 countries, Best Western International, Inc., is the world’s largest hotel family. They recently celebrated 65 years of providing quality care and dedicated service to guests across the globe.
Best Western Rewards is a free rewards program that allows members to earn points toward an extensive array of products and services. Best Western was looking to revitalize and redesign this program’s quarterly statement to incorporate more variable elements while keeping their current production and mailing timeline. Additionally, Best Western wanted to load level their call centers.
To start, Shutterfly Business Solutions redesigned the statements and envelopes to make them easier to navigate while giving them a fresh voice. The redesign incorporated variable promotional offers communicating uniquely to each rewards member while also allowing Best Western to tag different segments for their promotional partners. Shutterfly’s ability to process orders on demand also alleviated the challenge with the load level in their call centers, thereby allowing for more equitable distribution of calls and customer service.
Best Western was ecstatic with the results of the project, as Shutterfly maintained their production and mailing timeline while delivering new art, imagery and high quality member statements.