Automated Content Tool
In a database of thousands (if not millions) and a marketplace that requires immediate customer interaction, how can you expect to communicate with each customer uniquely? You must rely on automated content creation.
Our web-based content creation and authoring tools make it easy to configure variable data into useful marketing communications that conform to both brand and legal guidelines. And because it’s plugged directly into our data and production processes, our content tool lets you maximize trigger effectiveness and increase speed-to-market, the keys to successful direct marketing efforts.